Latin Quotes, Sayings, Tattoos, Phrases & Mottos

Most texts and materials on this site have to do with the Latin language, including its perception in popular culture: movies, tattoos, inscriptions, engravings, bits of ancient philosophy, online Latin resources and company names. There is also information about learning Latin and Greek: textbooks, dictionaries, DVDs and software that can be used in a homeschooling environment.

Names for Businesses: Never Boring!

As I sat down to ponder what Latin words can be used for naming a business it did not take long before an actual company name came to my attention as a good example of, let's say, dubious appropriateness of a business name...

I decided to come up with a few ideas for companies that take pride in delivering goods or services very promptly. Some good suggestions would be to use such words as celer, velox, rapidus (fast). Then there is a nice verb "festinare". A sonorous name. There is even something festive about it:) Lo and behold, there is a company that is called "Festina" ("make haste!", an imperative). Well, the problem is that this company manufactures watches. Would you really want to have a watch that is fast? The only appropriate way of using this word in this context would be in the slogan "Festina lente" (make haste slowly). Now, that would be a clever way to describe what a good mechanism for keeping time is supposed to do! Also, this was a motto used by the famed Aldus Manutius, one of the greatest Renaissance book publishers.

In general, it seems that all good Latin names for businesses are already taken (and not used wisely, I must add). My advice would be to have a good look at Greek words. In fact, I may do some research in this area myself.

See also:
Restaurant Name Suggestions

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