Posted by Administrator
http://www.inrebus.com/index.php?entry= ... 118-000634
The funny thing is that company names are so recognizable as such that it takes a special effort to notice their Latin roots. I trust these little snippets of corporate Latin may be useful for teaching Latin. Something along the lines of "see, children, how important Latin is? If you ever start a car company you will need a logo, so you better know your Latin."
Audi - "Hear!".
Fiat - "Let it be!" This one is, of course, reminiscent of Genesis 1.3: Dixitque Deus fiat lux et facta est lux.
Infiniti - Nominal Plural of "infinitus" 'boundless, endless, unlimited'. Technically, this can also be Genetive Sing., but that would not make much sense.
Lotus - "Lotus". This common plant name also means 'washed, clean' and in some cases may be taken to mean 'fashionable, luxurious, fine etc'.
Volvo - "I roll".
See also: Business Names: Never Boring!