First of all, I try to use the library:) But on those rare occasions when a particular book is absolutely necessary for me to own I nearly always end up buying used copies through Amazon. But I always check to see if someone is presently running fantastic special deals. I type "borders coupons" in the search engine and usually receive some satisfaction from the fact that I won't find a better deal. Well, not this time! I decided to buy the NIV Archaeological Study Bible published by Zondervan. I heard very good reviews of this edition, it seems to be a solid piece of conservative, but reasonable scholarship. In this particular case, I did not want to buy a used copy because this is an edition with very thin pages, very prone to damage. After performing my usual check I discovered that Borders is currently running a rather spectacular promotion - 40% off any title (BC4777). I also got a $5 coupon from them in the mail (BR41925). Even though Borders was selling the Archaeological Bible at a regular list price the two promotions, when combined, put Amazon out of the competition. The 40% off one expires on Tuesday, so this is more of a general reminder to all not to take for granted Amazon's domination.
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